WALL: Brand Presence on Tour

With an exceptional mobile presentation concept, WALL brought its products and innovations directly to Europe's major cities. Designed by conform, the 17-meter showtruck transformed on site into a spacious exhibition area and made the solutions of the international street furniture and outdoor advertising company directly tangible for city officials and citizens.

The special feature: by lowering the side walls as well as the front and rear elements, a presentation platform of around 110 square meters was created. Permanently integrated displays, some of them movable on rails, allowed for versatile product staging. Large-format information surfaces and digital media complemented the exhibition concept.

The multi-week roadshow through Germany and Europe kicked off with an event at the Brandenburg Gate in Berlin. In this way, the mobile spatial concept combined technical innovation with eye-catching brand communication in public space.