BMW Group Classic at the Concorso d’Eleganza

BMW Group Classic created an inspiring setting in which historic vehicles and contemporary art on the Art Cars could be experienced as a dialogue between tradition and innovation.

In 2024, we were once again entrusted with the exhibition construction for the Concorso d’Eleganza Villa d’Este, one of the most prestigious events in the automotive world. Since 1929, lovers of historic vehicles have gathered here against the impressive backdrop of Villa d’Este on Lake Como to experience classic automobiles and their innovations up close. The combination of tradition and vision makes this event unique.

At the “Design Talk,” Julie Mehretu, Adrian van Hooydonk, and Thomas Girst discussed the 20th BMW Art Car. We realized and provided all stages, vehicle platforms, and the jury tent, as well as textile banners, signage, and furniture for this forum.

The Concorso is an event that places the highest demands on logistics and planning. Our focus is always on designing the setting and the vehicle presentation so that the extraordinary atmosphere of this historic location comes fully into its own.