BRACE Group GmbH

Event

BMW Group: A Temporary Building in Three Months

realized by Zeeh Design
BMW Group, Strategie Number One – Image 1
Client
BMW Group
Project type
Event
Size
3.000 m²
Industry
Automotive
Location
Maisach
Realized by
Zeeh Design

The project

Temporary architecture with premium standards For the BMW Group, a temporary building was created as part of the “Strategie Number One” initiative, bringing together modern work and event areas on around 3,000 square meters of usable floor space. The two-story structure, built in timber with aluminum and glass elements, was designed for use over several months and combined functionality with a high-quality architectural appearance.

Particular attention was paid to usability during the winter months. To this end, all areas were equipped with high-performance heating, ventilation, and air-conditioning systems. In addition to the building envelope, the project comprised the complete interior fit-out, including all sanitary facilities and technical installations.

Light materials, clean lines, and oak-look fixtures shaped the atmosphere inside. The combination of natural surfaces and a modern design language created a high-quality environment for communication, collaboration, and presentation.

From construction to interior fit-out, a temporary building was completed within just three months that met the requirements for comfort, functionality, and prestigious architecture in equal measure.

BMW Group, Strategie Number One – Image 2
BMW Group, Strategie Number One – Image 3
BMW Group, Strategie Number One – Image 4

Photos

Zeeh Design

Concept & Design

Metzler+Vater

Realized by

Zeeh Design

Contact

Tell us about your project

An exhibit, a brand space, or just an idea: write us a few lines. We will get back to you and connect you with the company that fits best.

Phone
089 377 990412
Email
projects@brace-group.com

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