TNA: A High-Tech Museum at Interpack

Between high tech and heritage TNA wanted to stage its machines and solutions interactively while making its own brand identity tangible. The guiding design idea: a “high-tech museum.” Technical innovations were to be presented alongside the company's Australian roots.

The impressive machines were given clearly defined presentation areas. Light tubes integrated into the floor framed them, while large-format signs suspended from the ceiling provided orientation and made the display visible from afar. LEDs, interactive touchscreens, and VR and XR experiences carried the technological character through consistently. The eye-catcher was the large 3D LED wall wrapping around the corner. It drew attention from the aisle and let visitors experience snack chip production in a spatial 3D presentation.

On the upper deck, the perspective shifted and TNA's Australian roots came more strongly into focus. In the hospitality area, the design drew on traditional dot painting, while meeting areas, a VIP lounge, and a bar created space for conversation and encounter.

The result was a brand presence that powerfully staged high tech while showcasing TNA's Australian roots. Interactive, immersive, and unmistakable.