Schmitt + Sohn: The Elevator Shaft as an Exhibit

The 168 m² exhibit by Schmitt + Sohn at Interlift 2025 in Nuremberg translates the motif of the elevator shaft into a striking, openly designed exhibit architecture. Vertical frame elements and a horizontal brand canopy form a clearly structured spatial framework that combines technical precision with architectural elegance. The company's services are staged as “stops” along the structure, making its portfolio spatially legible. Illuminated contours accentuate the frames, trace the geometry, and give the open structure a special lightness. A consistent contrast of white components and anthracite wall surfaces creates a calm yet striking overall look.

The prominent illuminated logo ensures visibility from afar and makes the brand visible from the main aisles. Large-area graphics and reduced typography complement the architecture to form a coherent overall appearance. The open floor space, illuminated reception counters, and clearly arranged standing and seating areas create high-quality, inviting places for encounters and exchange. The result is a progressive brand space that combines the innovative strength of Schmitt + Sohn with the constancy of the family business.

Individual texts:

Schmitt + Sohn | Interlift 2025 | Nuremberg | 168 m²

The starting point for the design was intensive research into inspiring architectural role models. Shapes, colors, and materials were analyzed, as were architectures that unite elegance and functionality. Based on mood boards, different visions emerged that combine a modern design language with the values of the family business.

So that Schmitt+Sohn would be perceived as a “new” brand at interlift, an architecture took shape that is both bold and stylish.

The result: a progressive exhibit design that sets striking accents and brings the brand to life with a clear design language. The designs reflect the company's values while guaranteeing an unforgettable brand presence.

Progressive and bold, yet with great elegance, the design underscores Schmitt+Sohn's market leadership and makes the exhibit a highlight of the trade show.

The stylishly staged elevator shaft is perfectly showcased by illuminated frames and lettering and underscores the broad service portfolio. A prominent illuminated logo draws the eye from the main aisles of the hall directly to the exhibit. The clear division into different communication zones – whether standing or seated – supports a wide range of opportunities for dialogue.

What the client says:

Technology that moves. Values that last. The future as we shape it.

Under this motto, we exhibited Schmitt + Sohn Aufzüge at interlift Nuremberg for the first time. – In short: it was a real highlight!

After months of planning and preparation, the time had finally come – Interlift showed how exciting our industry is and how much energy lies in personal encounters. The four days were packed with exciting conversations, new contacts, and many happy reunions.