New Flag: Nine Brands, One Exhibit

New Flag unites several of its brands in a shared, eye-catching exhibit, plus an additional floor space next door. The goal was to stage nine different brands so that each stands on its own while together they form a coherent overall picture. The focus was on a high-quality presentation of the products in a standout design. A particular challenge was implementing the concept at short notice and under intense time pressure, along with the rapid coordination of design and planning.

The design, which existed only in fragments, was translated into an urban, expressive exhibit concept in which each brand received its own visual identity. Floral candy bars, mirrored surfaces, and oversized product bottles set strong design accents. Different materials – including a planted column – created a lively spatial effect. Digital elements were deliberately omitted, as the colors and materials already drew maximum attention.