MWAN: Between Plants and Pixels

Between plants and pixels Exhibiting digital products at a trade show? No problem for us! For Saudi Arabia's National Center for Waste Management (MWAN), we developed an innovative exhibit concept for IFAT in close collaboration with the agency YOMN. The focus was on sustainability, which we visualized through a harmonious combination of white, green, wood, and real plants. The clean, bright look was complemented by our client's digitally explorable project world. An LED strip set into the floor guided visitors through the exhibit, past various stations with interactive elements such as a 5-meter-wide LED wall controlled via a touchscreen and a multitouch table. The concept was rounded off by inviting seating that, over Arabic coffee and dates, created an authentic atmosphere for conversation. The exhibit design was convincing across the board – the perfect symbiosis of sustainability and technology.