Johns Manville: The Sports Bar at Techtextil

Johns Manville wanted to return to Techtextil with its established sports bar concept and bring trade show visitors together in a casual, relaxed atmosphere. The goal was to preserve the full brand experience despite a smaller floor space while achieving sustainability by reusing some of the components.

The exhibit design focused on making visible the “Extra Mile” – JM's motto, lived both internally and externally. For the customer, no road is too long and no step too many. An ever-flowing beer tap and a hot dog machine were a must, so an American sports bar was the obvious choice. Iconic illuminated elements such as a beer, a football, and a hot dog bring the concept to life and ensure high recognition. Large screens above the bar showed sports-themed image films. Sustainable, reusable components were complemented with industry-specific graphics, this time focusing on Evalith® nonwovens. The exhibit design integrates the strong corporate color scheme of dark blue, yellow, and light blue.