ICAPE: Innovation Meets Brand Strength

At electronica, ICAPE wanted to position itself as a leading supplier of printed circuit boards and electronic components. The goal was to make the strength of the ICAPE Group brand visible and to communicate its one-stop-shop solution, from design to delivery, clearly.

The exhibit design combined natural materials with high-tech elements. Wooden slats and suspended plants created a warm, inviting atmosphere, while Ghost OLED screens added a modern, highly visual accent. A glazed meeting room underscored the professional brand presence and allowed undisturbed conversations despite the open design.

The exhibit attracted a great deal of attention and became a crowd magnet. The Ghost OLED screen at the edge of the exhibit in particular created the desired showstopper effect. The consistently positive feedback confirmed the success of the presence and strengthened ICAPE's position as an innovative industry leader.