Made by MMD livedesign
Client
Pirelli
Project
Messestand Pirelli - Tire Cologne
Size
480 m2
Specialty
Individually,
Staged,
Power set in scene
Products, Power & Performance
For The Tire Cologne, the impulse-giving trade fair in the tire and wheel industry, we designed a two-story trade fair presentation for Pirelli. In the style of the Pirelli Driver Stores, the brand-typical yellow met dark steel gray and black. A color interplay that symbolizes elegance, performance and high-quality technology. With our special tire displays, we put the new products in the right light. For the pit stop, we finally went to the second floor, where we had installed our own Pirelli restaurant for the guests' refreshment.
References
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