Exhibition stand OWP Opti, Munich

Three brands, one trade show booth - how does that work? We fulfilled the wish of our long-standing customer OWP for a new concept for the Opti. In addition to its own brand OWP, the eyewear designer also owns the two brands MEXX and METROPOLITAN, which, however, address different target groups. To make the individual brand identities visible, we played with shapes, colors and furnishings: For OWP itself, it became a down-to-earth, cozy atmosphere; for MEXX's young, dynamic target group, a look-and-feel of modern work in a co-working space. Reminiscent of METROPOLITAN's New York roots, we chose cool and reflective materials like iron, glass, mirrors and concrete to create an urban space. This allowed us to emphasize the uniqueness of the brands, while expressing their corporate affiliation in a wraparound metal structure - our self-proclaimed "Cool Cage."