Made by MMD livedesign
Client
Odlo
Project
Exhibition stand Odlo - Outdoor Munich
Size
656 m2
Specialty
Individually,
Staged,
Developing potential through individuality
From sports brand to lifestyle brand
For the image change of the sportswear brand Odlo to a lifestyle brand, we collaborated with the Laborrotwang agency. The result for the sports fairs ispo and Outdoor was an original and modern booth. Multi-usable but very individual stand construction material met accent lighting and a mountain motif of a special kind: it was printed on over 1,000 wooden shingles. The special eye-catcher in Friedrichshafen was a six-meter-high bookshelf that was used for creative product presentation.
References
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