Made by conform
Client
Lenze
Project
Lenze - Hannover Exhibition
Size
405 m2
Specialty
Individually,
Modular,
Staged,
Sustainable,
75 Years - The Courage of Change
Lenze: engineered to win
The more than 400 sqm trade fair appearance at the Hannover Messe was all about the 75th anniversary of the company and the new Lenze corporate design. The brand values 'Partner' & 'Productivity' and the tension between technology and people form the visual basis of the design. The technical coolness is contrasted with human warmth - in the color scheme, the layout and the visual language. Through the interplay of all design elements, the appearance appears powerful and efficient. The unique brand pattern guarantees a high level of recognition of the Lenze brand across all trade fair appearances.
References
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