Exhibition stand JMM Mido, Milan

Hardly any other eyewear fashion brand stands for exclusivity and extravagant design more than JACQUES MARIE MAGE from Los Angeles. To do justice to this special flair, we helped design and build an extraordinary stand for MIDO, the largest international eyewear trade fair in Milan. Warm colors, materials of the highest quality such as leather, brass and marble, handmade wooden furniture and real cacti contributed to an authentic, luxurious atmosphere of 1970s California. The illuminated, massive shelves showcased the eyeglass frames to their best advantage. A coffee table with an inset mirror rounded out the cozy seating lounge of leather bench seats and wooden armchairs. The 90 sqm booth was geared primarily to invited visitors with appointments - simple on the outside, strikingly stylish on the inside.