Exhibition stand HOYA Opti, Munich

At the international trade fair for optics and design, the challenge of standing out with one's own stand is great. That's why we developed an imposing and open architecture for our regular customer HOYA at Opti. The circular cutouts in the bright facade literally serve as eye-catchers. At the same time, the shape of the eye, or lens, discreetly reflects our client's corporate focus as an eyeglass lens manufacturer. Eye-catching graphics in the corporate colors are intended to arouse curiosity even from a distance. The black and white interior design of the 342 sqm island stand invites stimulating conversations at the shiny bar tables, the dark SEIKO lounge or the elegant bar as a meeting point for visionaries.