Made by Schendel & Pawlaczyk
Client
Hengst SE
Project
Exhibition stand Hengst SE - Automechanika Frankfurt
Size
221 m2
Specialty
Individually,
Interactive,
Modular,
Staged,
Brand message for global partners in industry, trade and workshops
The SMART Alternative
From September 13 to 17, the filtration specialist from MĂĽnster presents itself at the Automechanika in Frankfurt under the motto "The SMART Alternative" and in the well-known OE quality. With the exhibition stand for Automechanika 2022, Schendel & Pawlaczyk successfully implemented all requirements of the exhibitor HENGST. We designed a spacious, openly designed communication lounge on a large part of the area with the possibility to control access to the lounge. We saw a supposed disadvantage - the stand area is divided by a hall aisle - as an opportunity to show selected highlight products to a large number of trade fair visitors in their respective application context. The exhibits visually "float" in front of the informative background graphics, inviting visitors to "touch" them. Touch screens next to the respective exhibits are used by HENGST for multimedia presentation of further product benefits. The necessary meeting, kitchen and storage rooms are placed behind the respective graphic walls and cleverly integrated into the overall concept. This gives the trade show appearance an overall open and inviting look - goal achieved!
References
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