- Client
- ZWILLING
- Project type
- Exhibit
- Size
- 230 m²
- Industry
- Consumer Goods
- Location
- Frankfurt
- Realized by
- conform
The project
An impressive comeback for the Zwilling Group at Ambiente 2026!
After six years, Zwilling returned to the world's most important consumer goods trade show in Frankfurt. The 230 m² premium exhibit, designed by Matteo Thun & Antonio Rodriguez Design, Milan, and realized by conform, made a clear statement about the company's premium standards, innovative strength, and future brand strategy.
Particularly striking were the imposing digital wall, the “Less is More” concept, and the new staging of the premium brands – supported by the Berlin agency Fraser. The TikTok booth, organized by Zwilling's Chinese team, also attracted a great deal of attention during the show.
In the eye-catching VIP Red Cube, the company welcomed key customers and presented selected new product lines. At the heart of the exhibit was intensive personal exchange: teams from different regions of the world took the opportunity to engage with customers and industry partners and bring the Zwilling brand world to life. A comeback that is sure to be remembered.
An exhibit that powerfully unites iconic design, uncompromising premium standards, and ZWILLING's innovative strength.
Photos
ZWILLING
Concept and Design
Matteo Thun & Antonio Rodriguez Design, Milan
Realized by
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