YAGEO: Structured. Open. Iconic.

Structured. Open. Iconic.

YAGEO wanted to present itself at electronica with a futuristic, modern, and interactive exhibit. The goal was to showcase its broad product portfolio clearly and coherently, strengthen its brand presence, and create space for exchange with customers and business partners.

The presence was built on an open, bright exhibit design with futuristic elements. LED strips in the floor and a transparent screen at the entrance guided visitors intuitively through the space. Functional areas with meeting rooms, a lounge, and a bar allowed for both open communication and private conversations. The prize wheel also drew visitors like a magnet, with small goodies up for grabs.