Vauth-Sagel: #KeepOnGrowing at Interzum

The motto of the brand presence was #KEEPONGROWING. At its center were people – as partners, customers, and users – and their desire to do business, act, and grow in a resource-conserving way. Drawing on anthropological principles, the 832 m² exhibit was laid out and planted as a polygonal, park-like landscape. Unique, innovative, and forward-looking.

Responsibility for people and the environment is firmly anchored at the core of Vauth-Sagel's business and inseparably linked to its corporate success. Accordingly, the Interzum presence also focused on resource-conserving execution. The exhibit was designed so that almost all of its elements could be reused after Interzum.

Largely untreated spruce plywood, used for the walls, floor, and furniture, was reused by Vauth-Sagel in sample making, in logistics, and for a planned co-working space, among other things. Other elements, such as the hilly landscape made of OSB panels, the planters, and the textiles, were passed on to social projects in the region by Trash Galore (www.trashgalore.de), the company commissioned by Vauth-Sagel. The plants were rented or found a second life at Vauth-Sagel sites and in nonprofit institutions.