Texas Instruments: Clarity and Precision at electronica

Architectural clarity and technological precision At electronica 2024, Texas Instruments presented itself with an open, clearly structured exhibit that impressed with its striking ceiling design and modern media technology. Transparent LED displays set targeted, abstract accents and made the company's technological ambition tangible at first glance.

With 300 square meters of floor space, the exhibit offered an inviting platform for conversations and presentations. The exhibit and its modular concept were modeled on the structure of a circuit board. Just as the processor is the heart of a circuit, an abstract processor element was integrated at the center of the ceiling design.