Sartorius: Brand Strength on Two Levels

For Analytica in Munich, the task was to transfer a newly developed exhibit design – conceived for a larger floor space – to a significantly more compact format. The goal was to preserve product diversity, recognizability, and architectural clarity without making the exhibit feel overloaded.

A well-conceived double-deck concept used height as an additional level and created clear zones for presentation and exchange. On the ground floor, the products were showcased on modular presenters with interactive displays – flexible in use and designed for reuse. A striking Highlight Tower and backlit 3D logos increased visibility from afar and gave the brand a clear presence in the space. The upper floor offered room for conversations with a view over the hall. The result was a compact, thoughtfully structured brand space that combines design quality with long-term usability.