ROCCAT: A Monolith for Gamescom

ROCCAT, a leading brand of innovative gaming accessories, presented itself at Gamescom – Europe's largest gaming trade show – with an impressive custom exhibit. In close collaboration with Schendel & Pawlaczyk and the agency Planet Lan, a concept was brought to life that staged the brand spectacularly.

FUNCTIONALITY IN EDGY DESIGN

The basic idea of the ROCCAT product designers – to transform a monolithic block, through the power of the brand, into a polygonal ROCCAT sculpture – was refined by Planet Lan and spectacularly realized by Schendel & Pawlaczyk. A large stage with a TV wall provided the perfect setting for live events and interactive presentations. The clean lines and the brand's signature design attracted crowds of onlookers.

AN EXPERIENCE WORLD FOR GAMING FANS

Across more than 315 square meters, a wide range of experience areas offered something for every gaming fan: from the action-packed stage area with live DJs and events to a cozy lounge and a 3D printing workshop. The challenge was the one-to-one realization of a concept previously sketched digitally, almost entirely without conventional exhibit systems.

TECHNOLOGY, COMPELLINGLY STAGED

State-of-the-art stage and event technology ensured the perfect staging. LED joints and atmospheric lighting reinforced ROCCAT's corporate design and created an inviting atmosphere that impressed both visually and functionally.

STRONGER TOGETHER

Thanks to the seamless collaboration of ROCCAT, Schendel & Pawlaczyk, and Planet Lan, the result was an exhibit that impressed not only with its look but also with its clear brand presence. Together, they created a space that thrilled gaming fans and brought the ROCCAT brand impressively to life.