Infineon: The Crystal Shape at electronica

Modular design for maximum flexibility A new approach to exhibit architecture: at the heart of the exhibit at Electronica 2024 was the “Crystal Shape” – a design element with a parametric feel that largely defined the spatial structure and form.

The Shape can be flexibly adapted to different exhibit sizes, contributing to efficient reusability. This distinctive element is not only a design highlight but also the functional core of the modular concept, and it continues both in three-dimensional space and in two-dimensional space across print media.

Thanks to the collaboration of proven service providers, the production process was made efficient. In addition, existing exhibit components from earlier concepts were integrated to conserve resources and make optimal use of materials.