Hübner: The Blue Thread to the Product World

Strong architecture with a blue thread leading to the product world. Here, the tight space at the heavily booked InnoTrans was combined with clever product staging. The client wanted to show its products and solutions as if in a train, without building a train. The solution was a dynamic architecture with a central solution world. The framing blue LED became the guiding thread to the product. A kind of tunnel was built to evoke the feel of a train, so that products such as the gangway, the door components, the innovative holo display window, insulation materials, and axle and coupling parts could be presented in the right place and with the right story. After the product experience, visitors could linger for conversations on the homey upper floor.