BRACE Group: Close. Closer. At EuroShop

Under the motto “Close. Closer. BRACE Group.” our joint exhibit by Schendel & Pawlaczyk, conform, and MMD put the personal client relationship at the heart of the brand architecture. Rather than simply presenting the “what” of our services, we made the way we work together tangible.

Framed by black curtains, the dark design of the exhibit created a calm counterpoint to the bustle of the trade show. Natural materials, a central LED campfire, and a living nature backdrop with changing times of day invited visitors to pause. This warm atmosphere created the ideal space for what really matters: authentic encounters and genuine connection.

The stand proved to be a major crowd magnet with strong pulling power. Visitors stopped, photographed the LED campfire, and interacted with it intuitively. We are especially delighted to have received the EXHIBITOR Gold Award in the category “Large (71 – 299 sqm).” The Gold Award underscores the high design and conceptual quality of the exhibit, which was received with great enthusiasm by the jury and the organizer.