BFS health finance: A Hotel Lobby Instead of an Exhibit

For BFS health finance, we developed and realized an extraordinary exhibit concept at the International Dental Show (IDS) in Cologne that deliberately broke with the often sterile and functional atmosphere of the dental industry.

Instead of classic exhibit architecture, visitors were welcomed by a spacious, inviting lounge whose distinctive ambience was more reminiscent of the lobby of an exclusive design hotel.

Lavishly upholstered armchairs, high-quality fabrics, and warm materials created a cozy atmosphere in which communication and encounters took center stage. Even the existing hall columns were integrated into the design concept with elaborate upholstery and textile cladding.

Particularly eye-catching were the roughly 200 handmade lampshades that floated above the exhibit and created an impressive landscape of light. A large-format LED wall wrapping around the corner behind the central bar added a modern, digital brand presentation to the homey ambience.

The result was an exhibit that deliberately stood out from its surroundings and, for a moment, transported visitors away from the hectic trade show floor.

An extraordinary spatial experience that shows how bold design, high-quality materials, and atmospheric light come together to create an unmistakable brand presence.