Bausch + Lomb: Zen, Yet Lively

At DOC, Bausch + Lomb wanted to create a brand presence that combined calm and liveliness. Reduced in design, yet bold in impact. Different areas for product presentation, exchange, and relaxation were to come together in one open brand world.

The concept relied on a few striking elements and the consistent staging of the Bausch + Lomb brand colors. Various product areas were spatially connected, while a central zen tree and a raised platform created a deliberate oasis of calm amid the bustle of the trade show. A dedicated talk area also offered space for professional exchange and fresh ideas.

A surprising contrast came from an old phone booth that turned out to be a Teledisko, a phone-booth disco, inside. A playful moment that invited discovery and brought the deliberately unconventional side of the concept to life.

The result was an exhibit that combined calm and energy in a special way. A brand presence that drew attention with a few strong elements and offered space for exchange.