animonda: The Home for Pet Families

At Interzoo 2026 in Nuremberg, animonda presented itself with a new exhibit concept that made the brand's strategic evolution tangible in space. Under the guiding idea “The Home for Pet Families,” the result was an exhibit that went far beyond a classic product presentation: a place for encounters and emotional brand experiences.

The architecture of the stand was divided into two worlds of experience, each with a strong character. With warm materials, natural surfaces, and an open design, “THE NEST” conveyed closeness and authenticity and offered the right setting for animonda's broad product portfolio. As a high-end counterpoint, “THE LOUNGE” showcased the premium brand Vom Feinsten in a modern fine-dining ambience.

A clear spatial structure, high-quality materials, and an inviting atmosphere produced an exhibit concept that made the brand's values visible while creating space for personal conversations, inspiration, and fresh ideas. The result: an emotional brand presence that impressively staged animonda's repositioning at the pet industry's leading global trade show.