BRACE Group GmbH
Hand resting on a large green leaf
Two Zeeh Design employees talking on a sofa
Schendel & Pawlaczyk employee with a bar stool in the workshop

What guides us

Values and sustainability

Values are only as good as what you make of them. Companies with their own history and their own culture working by the same values is not a given. At BRACE Group, that is exactly what we achieve – in how we treat each other and in how we treat our environment.

Our values

What we hold ourselves to

From day one, our values and the way we act on them were non-negotiable for BRACE Group. They became our guiding principles – developed together and lived every day in each of our companies.

Group and companies

Shared values, each with its own character

Our values form the framework of BRACE Group. Each company fills it with its own history and its own people. The framework is shared, the character stays their own.

Meet the companies

Sustainability

Responsibility you can measure

Every space our companies design for a brand uses materials, energy and travel. There is no talking that away, but it can be reduced significantly. Our companies work on this every day, out of conviction and with measurable results.

  • 100% green electricity in all companies of the Group, set out in our shared environmental policy
  • CO₂ footprint for the entire Group, to an international standard – from our own vehicle fleet to materials and logistics

Certified together

Until now, our companies have been certified individually. Now we are taking this path together, as a Group.

ISO 14001 for BRACE Group Certification in preparation

Sustainability shows its value where smart concepts conserve resources, reduce environmental impact and extend the life cycle of materials and systems. We keep developing this ambition and are aligning our environmental management as a Group with the internationally recognized ISO 14001 standard.

We are preparing the certification in a multi-site process together with all companies of the Group. In addition, we rely on an EcoVadis assessment to present our sustainability performance transparently and improve it continuously.

Owned from within

Every company in the Group has its own sustainability management with a dedicated contact person. They coordinate the strategy together.

  • conform Sandra Bartling Sustainability Management
  • MMD Cornelia Pöschl Sustainability Officer
  • Schendel & Pawlaczyk Michael Feldmann-Wolf CSR Manager (IHK)
  • Zeeh Design Nadine Wiedemann Group Sustainability Manager

„Sustainability thrives when we act together. I bring the relevant topics together with the right people in charge and support the implementation.“

Nadine Wiedemann Group Sustainability Manager

Where our companies take action

01 Materials and circularity Planning modularly means components can be reused instead of manufactured from scratch.
  • Modular, reusable planning with recycled and recyclable materials
  • Components, systems, lighting and trusses kept in our own inventory
  • Wood-based materials, aluminum profiles and fabric graphics reused or repurposed
Finished exhibit with a race car in front of a white curved wall The substructure of the curved wall during setup The substructure of the curved wall from behind
What you won't see later: the substructure behind the curved wall, realized by Zeeh Design. Substructure return rate: 80%
02 Energy and travel Our companies control electricity, lighting and travel directly.
  • Green electricity in all companies of the Group
  • LED technology instead of halogen, in the warehouse and on the show floor
  • Train, bike and electric cars for business trips and commuting
Employee with a pallet jack in an aisle of the Zeeh Design warehouse in Munich
03 With clients and partners A sustainable presence is created together, with clients and suppliers.
  • Sustainable options built into our advice from the start
  • A supplier code of conduct with sustainability as a purchasing criterion
An example Schneider Electric, Light + Building 2022

1,600 m², assessed step by step. The footprint dropped significantly, and the rest was offset.

−73%
CO₂ compared to 2019
80 t
footprint, offset
100%
recycled PET for fabric graphics
Realized by Schendel & Pawlaczyk
04 Sustainable workplace Sustainability also means how we treat people.
  • Apprenticeships in skilled trades and office roles, including work-study degree programs
  • Occupational safety as a guiding principle, plus fitness and health programs
  • Donations and support for local institutions at our locations
Team in conversation at a standing table in the office