Made by MMD livedesign
Opti, Munich 2020
Sustainable inside and out
Sustainable trade fair construction
Three brands, one trade fair stand - how does that work? We fulfilled our long-standing client OWP's wish for a new concept for Opti. In addition to its own brand OWP, the eyewear designer also owns the two brands MEXX and METROPOLITAN, which, however, address different target groups. To make the individual brand identities visible, we played with shapes, colours and furnishings: For OWP itself, it became a down-to-earth, cosy atmosphere; for MEXX's young, dynamic target group, a look-and-feel of modern work in a co-working space. Reminiscent of METROPOLITAN's New York roots, we chose cool and reflective materials such as iron, glass, mirrors and concrete to create an urban space. This allowed us to emphasise the uniqueness of the brands while expressing their affiliation to a group in a surrounding metal construction - our self-proclaimed "Cool Cage".
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