BMW Group: Set Design for the Annual General Meeting

Custom set design for the BMW Annual General Meeting 2026 For the virtual Annual General Meeting of BMW AG at BMW Welt, a set design was created in the Premiere area across around 500 square meters. The clear stage architecture combines precise staging with the deliberate reuse of existing components.

The main stage was built on three levels. Integrated LED lighting accentuates the tiers and creates additional depth. The dark blue backdrop with offset graphic shapes sets a striking visual accent in the stage design.

Vehicles were integrated at the edge of the space. Components from the previous year were also put to use again: stored tables for the presiding board were given a new color scheme and integrated into the current set design.

From project planning through engineering to stage construction, the project was supported and realized end to end. In close coordination with the BMW event team, the result was a precisely planned stage concept tailored to the event.